What you need to know this week in AI + Marketing in 15 seconds:
AI visibility is now a C-suite mandate - discovery moving into AI interfaces means marketing can't own this alone. It drags in data, product, comms, legal, CX (MarTech)
Anthropic launched interactive apps inside Claude - access Slack, Clay, Canva, Figma, Asana, Hex without leaving the conversation (Anthropic)
Google launched Personal Intelligence in AI Mode - connects Gmail and Photos to searches for hyper-personalized results (Google)
Higgsfield integrates multiple AI video models - combines Sora, Veo, Kling into one marketer-friendly production platform (Higgsfield)
Claude in Excel now available to all Pro subscribers - reads, edits, analyzes Excel files directly in sidebar. Handles formulas, tables, financial models (Anthropic)
Brands turning to influencer agencies for AI strategy - agencies pitching AI services (measurement, workflows, content ops) alongside traditional creator work (eMarketer)
"People want to become someone who doesn't need your product anymore" - Gene Schwartz's Breakthrough Advertising lesson: sell identity shifts, not features (Josue Valles)
Upcoming events worth blocking time for - Product Marketing Summit Austin, MarTech Conference, and more (see below)
More top news, tools, jobs, a lot of cool events, and LI posts below👇.
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