What you need to know this week in AI + Marketing in 15 seconds:
ChatGPT ads are coming - OpenAI will test ads in free and Go tiers in the U.S. within weeks. Pro/Business/Enterprise stay ad-free (for now….) (OpenAI)
Brands winning with AI know what NOT to automate - winners define clear guardrails around voice, quality, and decision-making (Marketing Dive)
Agentic AI may flatten brand differentiators - brands risk becoming interchangeable unless they signal value beyond price (Search Engine Journal)
"I worry marketing is heading in the wrong direction" - AI tools trying to "sound like you" are hollowing out marketing (Kieran Flanagan)
Match the tool to the task, not the hype - Claude Opus for thinking, Code for building, Gemini for research (Allie K. Miller)
B2B must stop mass AI content production - less content, better judgment (CMSWire)
The most valuable AI skill is knowing when NOT to use it - judgment matters more than prompt engineering (CMSWire)
More top news, tools, jobs, and LI posts below👇.
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