What you need to know this week in AI + Marketing in 15 seconds:
Anthropic launches Claude Cowork - agentic desktop app that makes Claude Code accessible to non-technical users. Works with local files, Google Docs, unifies scattered notes (Anthropic)
Google launches Universal Commerce Protocol - open standard for agentic commerce with Shopify, Etsy, Wayfair, Target, Walmart. Buy buttons directly in AI Mode and Gemini (Google)
Only 30% of brands appear consistently across AI answers - pages updated less than quarterly lose citations. Fresh content and third-party validation matter more than SEO (Josh Grant)
When AI agents become the customer - marketing shifts when autonomous agents recommend, negotiate, and select products on behalf of humans (MarTech)
Lego hands AI conversation to kids - instead of fear or hype, puts exploration and play at the forefront (Adweek)
4 ways AI breaks marketing trust - poor personalization, opaque decisions, inconsistent tone, over-automation. Transparency and guardrails are the fix (CMSWire)
More top news, tools, jobs, LI posts, and events below👇.
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